Development producer, editorial expert and multi-platform content creator with 15 years of experience in emerging and traditional media strategy and execution.
From ideation to development and partnerships to post-production–offering end-to-end creative consultation. I stay with outlets and brands for many years and countless cycles—building upon our successes. I’m fascinated by analytics and motivated by KPIs. As the landscape changes, I bring together traditional offline/online + social + emerging media in a multi-platform approach geared toward maximizing resources and engaging audience. I excel in casting real people and specialists/experts for short and long-form video.
Although I’ve worked on milestone launches and major products/productions for multi-national corporations, I’m equally happy working with niche outlets and ambitious new startups. While I’ve written an entire book series (published on Globe-Pequot) and had a column in the LA Times, I found equal creative challenges in developing brand-funded docu-series for Finlandia Vodka and appearing on national media as an “occasion travel” expert for 1800FLOWERS.
Current brand clients include Carnival Cruises, Hormel Foods and M Life. Currently featured in Inc and on AAA Travel. Cable TV partners include National Geographic, HGTV, WEtv and REVOLT. Notable “emerging media” projects in 2016: Tastemade’s Snapchat Discover channel launch; digital content overhaul for EMBRATUR; influencer marketing trainings at Jackson Family Wines and Mina Group.
Together, we’ll create content that grabs attention effortlessly and engages the consumer on the psychological and intellectual fronts. Digital video, broadcast, social, print. Emerging or traditional—messaging in 10 words or a million frames.